Career Development Day

February 26, 2016

9:00 AM to 4:30 PM
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SIUE, Oak-Redbud Rooms
Morris University Center
Edwardsville, IL 62026
Venue Website

Whether you just accepted your first job or are a 25-year PR veteran, continued professional growth is essential for career success. Plan to join us at Southern Illinois University Edwardsville (just a few minutes across the bridge from St. Louis) on Friday, Feb. 26. (NOTE: Registration deadline has been extended to 12 p.m. Weds.)

#PRSASTLCD will kick-off with continental breakfast and keynote address:

Morning Keynote Speaker

Danny Rubin is vice president of Rubin Communications Group, a full-service public relations firm in Virginia Beach, Virginia. He's also the author of the new book, Wait, How Do I Write This Email?, a collection of 100+ templates for networking, the job search and LinkedIn. NOTE: Every registered attendee will receive a copy of Danny's new book!

Danny is a member of the PRSA Hampton Roads chapter. For his efforts to teach writing and networking skills to millennials, he also received the 2015 national "Young Professional" mentor award from the Plank Center for Leadership in Public Relations. You can read more of Danny's insights on his blog, News To Live By, which highlights the career advice in the latest headlines. 

Based on templates from his book, Danny will lead an interactive, hands-on workshop where you will write some of the most important emails to your job search efforts! Danny will explain why "a sharp professional bio leads with your current job and ends with your education -- not the other way around." You will also learn how to incorporate storytelling into your cover letters so you stand out from the pack and leave a memorable impression which, let's face it, is what it's really all about! 

Young Pros Panel

Following the workshop, there will be a panel of young professionals—discussing what they really do at work, offering advice and answering questions.

Moderator, Nicole Halpin, is communications coordinator at the Saint Louis Chess Campus where she oversees all earned and paid media for two nonprofit organizations. Nicole is also VP of Communication for the St. Louis Alumnae Chapter of Gamma Phi Beta and Technology Director on for the PRSA St. Louis Chapter.

Paul Spooner is the Affiliate Relations and Ag Communications Manager at U.S. Farmers & Ranchers Alliance. He is a media relations and content strategist with more than 5 years of agency and nonprofit experience spanning the agriculture, consumer and entertainment industries at companies including FleishmanHillard and Osborn Barr. He currently serves as the VP of Communications/Secretary for the PRSA St. Louis Chapter.

Liz Sharpe-Taylor joined The Scholarship Foundation of St. Louis as communications coordinator where she coordinates internal, exteral and digital product strategies. She is currently pursuing her Master of Arts degree at John Hopkins Univeristy. Liz is also Associate Diversity Chair for the PRSA St. Louis Chapter.

During the day, Brad Wester works at Gateway Media as a marketing analyst; managing the social promotion for 13 viral websites including, and After 5, Brad is a freelance digital marketing consultant for small businesses in the St. Louis area.

Rebecca Sanft is a senior communications specialist at Centene Corporation, a Fortune 500 health insurance company based in Clayton. In this role, Rebecca oversees media and public relations for the company’s specialty division. Prior to joining Centene, she interned with Edward Jones and CBS Radio.

Luncheon Keynote Speaker

Angela LaRocca is brand manager at Unidev, a technology and digital marketing firm. Angela's well-rounded background includes 10+ years of screenwriting, performing, event production, digital marketing, and now brand management.

She has worked in Chicago and Los Angeles with large networks such as Comedy Central in the Development division and Fox Television in Production. Angela's writing skills have been featured in Alive Magazine, and she has performed in sold out shows at the St. Louis Fringe, Improv Olympic West, NYC One Act Festival, and the Roma Fringe Festival.

Angela serves on the board for the American Marketing Association St. Louis chapter, is the incoming chair of UMSL's Digital Marketing Advisory board and is a member of Tip Club St. Louis. She is regularly featured on camera at events, interviewing attendees and speakers.

Whether you are just beginning to explore career path options or have years of experience under your belt, come learn how your social media and online presence plays a critical role in helping you meet your business, job search and networking goals.

Media Panel 

Following the luncheon, you will hear from a media panel comprised of both working media members and media relations professionals—including Fox Sports Midwest and Washington University!

Kenya Vaughn is web editor of and arts editor for The St. Louis American newspaper. She was The American's most active reporter in Ferguson during the crisis following the police killing of Michael Brown Jr. and resulting protest movement. Her work for The American has been republished nationwide by EBONY and many black newspapers around the nation, and she has done broadcast media all over the country and internationally. Her reporting and editing have won state and national awards in all of the trade associations in which The American participates. 

As director of media relations at FOX Sports Midwest, Geoff Goldman oversees PR and social media for one of the nation’s largest and most-watch regional sports television networks. Goldman joined FOX Sports Midwest in 2000. The network serves as the exclusive television home of the St. Louis Cardinals, St. Louis Blues, Kansas City Royals and Indiana Pacers. A St. Louis native, Goldman graduated from Northwestern University in 1998 with a degree in journalism. 

Julie Hail Flory is assistant vice chancellor for campus communications in the Office of Public Affairs at Washington University in St. Louis. She came to St. Louis in 2014 from the University of Notre Dame, where she had worked for 13 years, most recently as director of public relations. In her current role, she oversees media relations and internal communications for Washington University, and supports university leadership in managing crisis and executive communications. Before beginning her career in public relations, Flory worked as a television reporter in Colorado, Idaho and Indiana. She is a native of the San Francisco Bay Area and studied journalism at San José State University.

Professional Roundtables

To cap-off the day, there will be roundtables where you can chat one-on-one with professionals in various communications roles such as agency PR, corporate communications, integrated marketing, event planning and management, copywriting and content management, even creative/design. 

Don’t delay--reserve your spot today! *You MUST pre-register. Registration deadline has been extended to 12 p.m. Weds!


$25.00 Students

$30.00 PRSA Chapter Member

$35.00 Non-Member