From Statements to Action to Anti-Racism: The Communicator's Role

October 08, 2020

12:00 PM to 1:00 PM
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Join us for the next FREE PRSA ST Louis Webinar, From Statements to Action to Anti-Racism: The Communicator's Role

As PR practitioners, we’ve all crafted statements about our organization’s stance on racism in light of Black Lives Matter protests against police brutality that have filled streets around the world. How do we help our organizations live up to these statements?

As communications professionals, it’s our role to advise and coach organizational leaders. This session provides substantive take-aways to encourage:

• Increasing inclusion from the executive level to the front line

.• Making awareness of implicit (unconscious) biases part of organizational culture

• Implementing eight actions to encourage anti-racism from execs to the front line

Register HERE today!


About our Speakers

Central Ohio PRSA Diversity & Inclusion Committee Presenters: Shanikka Flinn, Central Ohio Chapter D&I committee chair and owner, Precise One Marketing, LLC – Shanikka is a consultant through her firm, Precise One Marketing, LLC, and has over 20 years experience in marketing, public relations, event planning and sales. She previously served in roles in corporate, nonprofit and radio broadcasting arenas. She is chair of the PRSA Central Ohio chapter’s Diversity & Inclusion committee, a role in which she has led the chapter since 2017. Under her leadership, the chapter developed and offered an APR bootcamp specifically geared toward diverse members with the goal of increasing APR status among members of different backgrounds. In addition, she developed a program on implicit bias and co-presented to both the chapter’s board of directors as well as the East Central District rally which was very well-received. Shanikka is skilled in developing, managing, and executing local, regional, and national marketing, communications and social media strategies, projects, events, and related programs. Shanikka’s substantial experience in developing and maintaining client accounts, funds, and relationships with the media, vendors, and more are bolstered by her excellent written and oral communications, analytical, and interpersonal skills. Shanikka can be reached at [email protected]

Gayle Saunders, APR, Central Ohio Chapter D&I committee member and founder and CEO, The Saunders Company – Gayle Saunders, APR, is founder and CEO, The Saunders Company, a full-service PR agency in Columbus, Ohio, specializing in strategic communications planning, content development, script writing, video production, reputation management, media relations and training, crisis communications and media buys. With more than 25 years’ experience, Gayle has managed media relations for national brands, including Memorial Tournament, NASCAR, Tavis Smiley and Black Enterprise, and has held executive roles with Fortune 100 companies such as Nationwide Insurance and AT&T. Clients include KDB, Paul Werth Associates and former Columbus Mayor Michael Coleman. Serving on Central Ohio’s board, she co-led a 2016 task force to develop a D&I program, earning the national PRSA Chapter D&I Award Honorable Mention at PRSA ICON2017. She is past Ethics Officer for Central Ohio and past board member YWCA, The Columbus Urban League and King Arts Complex, and past president of Child Development Council Head Start. Her work is recognized by Central Ohio PRSA, National School Public Relations Assn., Ohio School Public Relations Assn., and the Cleveland Press Club. She earned her BA from University of Louisville. Gayle can be reached at [email protected] Her Twitter handle is @saundee4.

Jaron Terry, APR, Fellow PRSA, Central Ohio Chapter D&I committee member and president, Jaron Terry Communications – Also a member of PRSA's national D&I committee, Jaron is a past president, Central Ohio chapter and frequent presenter, PRSA ICON. In 2016, as chapter Ethics Officer, Terry co-led a task force to implement a D&I initiative leading to the national PRSA Chapter D&I Award Honorable Mention at ICON2017. An independent practitioner since 1995, she is president, Jaron Terry Communications (, where she utilizes the full gamut of public relations and marketing communications tools to favorably position organizations within their target markets. Specializing in health care, she is well-versed in strategic planning, media relations and marketing communications, and is an accomplished speaker and writer with numerous awards, including Practitioner of the Year. She is adjunct faculty, Franklin University, teaching Crisis Communications and Creative Thinking, and serves as volunteer president of the board of PFLAG Columbus (Ohio), which supports, advocates, and educates on behalf of parents, families and friends of LGBTQ persons. She holds a BS in Mass Communications, magna cum laude, and an MS in Media Management, from Virginia Commonwealth University. She can be reached at [email protected] Her Twitter handle is @jaronterry.

Register HERE today!