PRSA Chapter Webinar Series 

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For many oranizations, the most damaging reputational crises today occur because people make decisions without adequately considering the risks while failing to detect and respond to issues before they have a chance to snowball into bigger problems. Learn how to identify, intercept and neutralize potential crises from within to keep your organization out of the spotlight and protect your hard-won reputation. Protecting an organization’s reputation is more than preparing for external influences. It also means protecting against internal hazards, such as employees making rash decisions without adequately considering the consequences of their actions. Your employees need to be trained how to notice and address trouble when it arises, instead of waiting until issues have snowballed into bigger problems. This session will show you what reputational risks to look out for and how to nip them in the bud. It will also teach you how to create a risk-sensitive culture in which your employees take responsibility for safeguarding corporate reputation and well-being.

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