Beyond Vanity Metrics

August 06, 2020

4:00 PM to 5:00 PM
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In Beyond Vanity Metrics you’ll learn actionable tips and tricks to connect with your audience and go beyond the basics and help you reach your organization’s broader goals. Social algorithms are prioritizing conversation and long-term community building over one-way conversations which means if you want more people to see your content you have to engage more people to act. What does this look like if you aren’t solely focused on likes, shares and comments?

In this session you’ll learn how to align your business goals with key performance indicators (KPIs) that will give you a deeper understanding of your audience and the actionable items to move people down your desired funnel. You will walk away;

-With tips on how to change your business goals into measurable activities

-With the ability to identify KPIs that are relevant to you

-Knowing how to apply those KPIs to your social channels

-Knowing how and what to measure

-with an action plan you can implement quickly with minimal time and budget

To get the most out of this session, plan to bring two to three goals or objectives you want to start measuring.



About Our Speaker

Drawing on more than 15 years of journalism and social media experience, Aurora Meyer, APR, has served as the voice of education non-profit and is now the Communication Manager for Columbia Public Schools.