Communicating in Crisis

July 02, 2020

12:00 PM to 1:00 PM
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Everything we know as typical and normal is changing. If we go back to status quo, we’ve missed an opportunity…an opportunity to create the more just, equitable and connected world. Typical crisis communication minimizes damage so companies and organizations can survive. This workshop will teach you six steps to not surviving but thriving during a crisis, to come out stronger than ever. 

You will learn:

  • How to first take care of yourself so you can communicate effectively to others.
  • Shift your mindset and those around you to see crisis as opportunity
  • Craft language and messages to create the outcomes you seek
  • Tools to manage uncomfortable conversations to solve problems and get your most important work done


About Maryann…

Maryanne Dersch specializes in helping people and organizations to build brands of attraction to connect to their ideal audiences. She has spent almost 30 years working in communications. As founder & CEO of Courageous Communication LLC, she coaches and trains clients all over the country to be more confident, credible, convincing without feeling rejected, ineffective or pushy. Before founding her company, Maryanne was strategist and resident extrovert at 501creative for 16 years, where she helped clients develop messaging and marketing plans. Prior to 501creative, she was a consultant with Vector Communications in public engagement and communications, and the public relations officer for the City of University City. 

She is author of Courageous Communication: How Codependence Is Making Your Nonprofit Brand Boring and What to Do About It. She speaks to associations, conferences and organizations on leadership, authentic messaging and crisis communication. 

Maryanne graduated from the University of Missouri-Columbia in 1988 with a degree in journalism. That’s also when she started a long love affair with both her husband, Jon Schmuke, and Truman the Tiger. Maryanne and Jon have three children adopted from foster care. She’s known for her love of ultrahigh heels, extra-large Diet Cokes, and short karaoke rotations.