Strategies, Goals and Important Steps for Running Your Own Agency

June 03, 2020

1:00 PM to 2:00 PM
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Strategies, Goals and Important Steps for Running Your Own Agency

The world is facing many challenges in these times, not the least of which is the financial struggle we are all experiencing. Our industry is no different, with clients “on pause” or terminating relationships and employees furloughed or terminated. Navigating these waters is daunting, but not impossible.

Whether you are trying to weather the storm with your existing agency or contemplating starting a new one, there are many things you should be considering in order to succeed. This webinar will provide actionable tactics that will not only help you get through this period but also build a strong, profitable and successful agency once the current situation is behind us.


About Our Speaker

Darryl Salerno has spent more than 30 years in the management of Public Relations agencies.

Currently he is President of Second Quadrant Solutions, an organization that specializes in working with professional service firms to improve their business performance, profitability, systems and management training programs. He is also the developer of Staff Allocation Solution, the only financial management system specifically designed for the public relations industry and the author of The Complete Agency Management Handbook. 

Previously Salerno was Chairman and CEO at Magnet Communications (now Havas PR,) Chief Financial Officer at both Edelman and Ruder-Finn and was a member of the board of directors at Burson-Marsteller. At Burson-Marsteller he held a variety of functions including Worldwide Director of Finance, Chief Administrative Officer/New York, Worldwide Director of Information Technology, President of BM Enterprises and Director of Creative Services. 

Darryl is a member of American Mensa, The Public Relations Society of America, The Counselors Academy and The Mathematical Association of America. His current passion is doing stand-up comedy.