Communicating Wisely After Shelter-In-Place Webinar

May 06, 2020

4:00 AM to 5:00 AM
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Relaxing shelter-in-place restrictions will have major implications for all businesses. Join Nashville-based MP&F Strategic Communications for a discussion about preparing your organization for the many internal and external communications challenges and marketing opportunities that are ahead.

MP&F account supervisor Selby Graepel and director of integrated marketing Knight Stivender will share insights on how to:

  • Anticipate questions from employees about returning to work safely
  • Engage with customers and maintain loyalty
  • Nurture leads acquired when you’re closed
  • Capitalize on demand when you’re back to business at the office
  • Pivot paid and earned media strategies
  • Prepare for COVID-19 resurgences and possible related crisis scenarios

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About the Presenters:

Selby Graepel joined MP&F in 2014. Born and raised in Jackson, Miss., Selby ventured to upstate New York to attend Hamilton College. She earned a Bachelor of Arts dual degree in English literature and dance.

At MP&F, her clients have included the U.S. Department of Labor’s Job Corps program, the State Collaborative on Reforming Education (SCORE), Metropolitan Nashville Public Schools, Athens State University, the U.S. Marine Corps’ Marine Week and Solstice Senior Living. In addition to her client work, Selby co-leads MP&F’s mentor program for entry-level staffers.

Selby is a member of the Nashville Junior League and serves on the board of New Beginnings, a nonprofit that works with at-risk women in Nashville.

Prior to living in Nashville, Selby lived in New York City, where she attended the Columbia Publishing Course and worked in the marketing department at Penguin Random House.

Knight Stivender joined MP&F in January 2018 as director of integrated marketing, bringing with her 20 years of experience in strategic communications, data-based marketing and multichannel storytelling.

Knight’s ability to bridge creative thinking with analytical insight positions her well to lead MP&F’s integrated marketing division, which marries the disciplines of public relations and marketing for the benefit of clients across a wide range of industries.

She has a background in journalism and media, having worked in a variety of positions at The Tennessean/Gannett Co. and Alcott Marketing Science, a boutique data marketing agency in Franklin.

In addition to her work at MP&F, Knight is co-founder and CEO of the social enterprise company Girls To The Moon, which uses creative events and content to help girls become their best selves, impact their communities and create a more inclusive culture. She is vice president of the board of directors for the nonprofit Chick History, and is a volunteer for the Nashville chapter of the American Marketing Association.

About MP&F

MP&F offers a full-service, integrated approach to strategic communications, marketing and public relations. We have the ability to design and execute every aspect of a communications campaign. Our work has resulted in hundreds of industry awards, but we take the most pride in the results we get for our clients – some of whom we have

worked with for more than 25 years.

We are the largest locally owned, fully integrated marketing, communications and PR firm in Tennessee and one of the largest in the Southeast. We began in 1987 as a one-person consultancy. Today, we have a staff of 70, a satellite office in Washington, D.C., and clients in all 50 states.