PRSA February Lunch Meeting

February 20, 2020

11:15 AM to 1:00 PM
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John D. McGurk's Irish Pub and Garden
1200 Russell Blvd.
St. Louis, MO 63104
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Are you afraid of content calendars? Are you churning out content every day?

Learn how to use content calendars more efficiently to make sure you’re targeting the right audience on the right platform at the right time. We’ll cover branding, social media and content strategy to make sure your efforts are working to achieve your organization’s goals.

In this session you will walk away with:

  • The ability to create a flexible content calendar to stop missing prime opportunities including tips on when to modify the calendar.
  • Tips to identify Urgent vs. Important and determine how those can fit into a calendar and not derail an entire plan.
  • Knowing how to brand and resize images using free tools.
  • Ways to make your content work harder for you and reuse what you already have.
  • Tips for sharing based on audience and past audience behavior.

To get the most out of this session, plan to bring two to three goals or objectives you want your content to help you achieve.

By the end of this session, participants will be able to create a flexible content calendar to stop missing prime opportunities including tips on when to modify the calendar, identify Urgent vs. Important and determine how those can fit into a calendar and not derail an entire plan, brand and resize images using free tools and identify ways to make their content work harder for them, and reuse what they already have.

Speaker

Aroura Meyer, APR - Director of Communication and Marketing at the University of Missouri-Columbia, School of Law (Bio)

Schedule:

  • Sign-in & Networking: 11:15 a.m.
  • Lunch Order Taken: 11:30 a.m.
  • Lunch Served at 11:45 a.m.
  • Presentation Starts at 12:00 p.m.
  • Event end time: 1:00 p.m.

Lunch choices:  Southwest Chicken Salad, John D McGurk’s Burger, Smoked Turkey Club, Russel Street Reuben or Guinness Stew  

Tickets

$15.00 Students

$25.00 PRSA Chapter Member

$40.00 Non-Member