Panelists at PRSA St. Louis's recent program on "The Perfect Pitch" emphasized that a successful media pitch still depends on relationships, but social media is vitally important.

At the recent Midwest Digital Marketing Conference in St. Louis, several speaks talked about building your personal brand and the platforms, like LinkedIn, for doing that.

The recent Midwest Digital Marketing Conference included a series of challenging presentations, including one by James Whittaker of Microsoft on the fourth technology disruption now underway. Think brain chips.

Jay Johnson, a student at Southern Illinois University Edwardsville studying public relations, shares her experience at Career Development Day.

A new study recently published by The PRSA Board of Ethics and Professional Standards (BEPS) finds that younger public relations professionals feel uninformed and unprepared when it comes to the PRSA Code of Ethics and ethics counseling.