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Get to Know the APR and Become a Leader in the Field

By Nina Kult, APR, PRSA St. Louis Accreditation Co-Chair

As a skilled PR professional, you know that your success is dependent on staying relevant, resourceful, and inspired. The Accreditation in Public Relations (APR) sets you apart from your peers and proves that you have the know-how to take your career to its fullest potential. It takes a professional— someone with exceptional experience, broad expertise, and strong dedication and values—to thrive at what you do.

The APR credential certifies your drive, professionalism, and principles. Being an APR confirms experienced PR professionals’ commitment and adherence to industry best practices and ethics, and properly positions you as a leader and mentor in the competitive public relations field. The APR conveys your dedication to learning and self-improvement, and distinguishes you from your peers by demonstrating a cultivated approach to staying abreast of the challenges and solutions in today’s shifting public relations world and your capabilities in a challenging professional assessment process. 

Preparing for the APR provides you with uniquely comprehensive, relevant, and forward-thinking PR skillsets and personal career insights that ensure the versatility and viability of the next generation of public relations leaders. 

April is APR Month. Invest time now to position yourself for success. 

To learn more about our APR classes that start this month in St. Louis, contact [email protected].

Photograph by Raw Pixel via Unsplash. Used with permission.

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