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Ethics: The Heart of Leadership

Ethics: Most likely, it is the thing you spend the least amount of time thinking about, yet it is one of the most important parts of your job.

Making sure you have a thorough understanding of the PRSA Professional Code of Ethics as well as Code Provisions allows you to easily spot unethical behavior, issues or wrongdoings.

The PRSA Board of Ethics and Professional Standards (BEPS) is a valuable resource to anyone practicing public relations. Visit to view ethical standards advisories, or ESAs, as well as case studies that discuss current topics that challenge our morals and principles.  

You can also refresh your PR ethics knowledge by taking the PRSA Ethics Quotient Quiz, or learn about the challenges communicators face on a daily basis with the on-demand webinar “Ethical Public Relations: Everyday Expectations.”

While ethics is something that should be prioritized year-around, special attention is given to the topic for Ethics Awareness Month in September. This year’s theme, “Ethics: The Heart of Leadership,” will be woven throughout various programs and articles issued by BEPS and are available to all PRSA members. A special webinar on Sept. 8 will feature practitioners and educators discussing how to raise ethical questions in your own organization, ask questions and have the courage to speak up. Stayed tuned for additional programming from your own St. Louis chapter during September.

As always, we are here to serve as a guide and resource to our members regarding ethical questions or concerns that may arise in your jobs and at your organizations. Please contact me at [email protected] should you need any assistance.

The post is courtesy of Nina Kult, APR, account supervisor for Common Ground Public Relations. She serves as Chief Ethics Officer for PRSA St. Louis. Follow her on Twitter at @CommonGroundPR.

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