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Ethics Every Day


At some point in your career, you’ve probably faced a dilemma that challenged your ethics as a professional.

You may have questioned statements that oversell or misrepresent. You may have felt torn between loyalty toward your employer or client and serving the public’s best interest. Or you may have noticed unethical behavior taking place by a co-worker or someone in your profession.

It’s important to practice good ethics, regardless of the situation or matter at hand.

As PRSA members, we are required to follow the Code of Ethics—a set of principles and guidelines built on core values, such as advocacy, honesty, loyalty, professional development and objectivity. Becoming familiar with the code is not only helpful for navigating tough situations, but aides in the decision-making process.

Each year, PRSA recognizes September as Ethics Awareness Month. It’s an opportunity to remind ourselves that ethics should be on our radar year round. With that said, the theme of this year’s Ethic Awareness Month is “Ethics Every Day.”

Take some time this month to think about how you view ethics in your profession. Here are a few ways to get involved:

  • Check out one of PRSA’s weekly Twitter Chats (#PRethics) to learn about ethical issues in PR:

Sept. 2: 2 p.m. w. (RaganComms)
Sept. 8: 8 p.m. w. PRSSA (@PRSSANational)
Sept. 15: 8 p.m. w. PR Student Chat (@PRStudChat)
Sept. 16: 8 p.m. w. PRSA New Pros (@PRSANewPros)
Sept. 17: 7 p.m. w. AEJMC-PR Division (@AEJMC_PRD)
Sept. 24: 2 p.m. PRSA Ethics Month Chat (@PRSA)
Sept. 30: 2 p.m. PRSA & SPJ (@SPJ_Tweets)

  • Check our chapter blog for weekly posts from industry leaders and members of the PRSA Board of Ethics and Professional Standards.

  • Review best practices and case studies on the PRSA website:

  • Join the PRSA webinar “Ethical Public Relations: Everyday Expectations” at 2 p.m. Sept. 24 where panelists will offer insights on ethical challenges in public relations practice.  

Register here:

Please take advantage of these resources to learn how you can practice good ethics every day.

The post is courtesy of Nina Kult, APR, account supervisor for Common Ground Public Relations. She serves as Chief Ethics Officer for PRSA St. Louis. Follow her on Twitter at @CommonGroundPR

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