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Moving the Needle on Corporate Engagement, Tom Wilson of Monsanto

Keynote Tom Wilson of Monsanto opened the PRSA Midwest District Conference and advised PR professionals how to create an engagement strategy that resonates with consumers...

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What Would Golin CEO Fred Cook Do? How to Master the Art of Improvising

Fred Cook, Golin CEO and keynote speaker at the PRSA Midwest District Conference, shared with attendees how to improvise to get your way to the top. Golin has mastered improvisation with the creation of the g4 model, The Bridge and the Golin Unternship...

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