From PRSA Midwest District Conference: We all know that storytelling is a key component of public relations. We tell stories to enhance our brand, our client and our mission. You know your story is being heard, but is your audience really listening?

All of us are good at something. At the first session of PRSA’s Midwest District Conference, Karren Jeske, APR, communications manager at Standard Processes, Inc., taught us how to take people’s strengths and use them to create positive publicity...