Propaganda. Spin. Cover. Public relations has been known as many things, but the most damaging in today’s field is the label of a “fixer.”

As public relations professionals, we are called upon to act ethically and lead others to follow our example. This Public Relations Ethics Month we challenge you to take advantage of the many ethics programs and conversations being offered by PRSA.

This month, we are highlighting the APR journeys of three PR professionals: one who will start the accreditation process this year, one who is in the process of earning her APR and finally, one who earned her APR in 2013.

When reflecting on the last year and all that the St. Louis Chapter of the Public Relations Society of America (PRSA) has accomplished, I am filled with pride and admiration.

PRSSA has given Bryar Keyes the opportunity to serve fellow students and the PR profession at large.