Become Accredited

Invest in yourself. Get accredited.

Why Earn Your Accreditation in Public Relations?

Life is full of challenges, personally and professionally. Earning the privilege to add “APR” after your name is one challenge all public relations practitioners serious about the profession and long-term career growth should consider. The Accredited in Public Relations (APR) designation is earned by those who complete a rigorous process that gauges your knowledge of accepted public relations practices, your ability to apply that knowledge and real life experience. It’s a testimony to your commitment to the profession and to yourself.

There are three key steps in the Accreditation process:

  1. Complete a detailed questionnaire that addresses your experience and knowledge of modern public relations practices.
  2. Undergo a Readiness Review analysis performed by a panel of APRs, and present a portfolio of work.
  3. Successfully pass the computer-based examination that tests your knowledge, skills and abilities in accepted public relations practices and theories.

Administered at ProMetric testing centers, the online examination is updated regularly to keep the questions in line with modern public relations practices. The Comprehensive Examination covers the following areas of professional practice:

  • Researching, Planning, Implementing and Evaluating (RPIE) Programs
  • Leading the Public Relations Function
  • Managing Relationships
  • Applying Ethics and Law
  • Managing Issues and Crisis Communications
  • Understanding Communication Models, Theories and History of the Profession

Are you interested and ready for this leap in career and personal development? First, make sure you are qualified. Accreditation is open to members of PRSA and participating organizations who have at least five years of paid, full-time experience in the professional practice of public relations, or in the teaching or administration or public relations courses in an accredited college or university. Second, learn more by visiting the Become an APR page. Third, contact your PRSA St. Louis APR Director to participate in free study sessions that address each of the topic areas.

The APR process is administered by the Universal Accreditation Board, a consortium of nine industry organizations, include the Public Relations Society of America. The UAB has developed several tools to help guide candidates through the Accreditation process, including:

For detailed information on the Accreditation program, visit www.praccreditation.org.

For clarification or questions, contact the PRSA-St. Louis APR Director at [email protected].