July 2017 Print

Manage Media Interviews Like a Hero!

Get ready for the moment the cameras start rolling with the media trainer the US Army, Navy, Air Force, and Marines call on for guidance!  

Dr. Joe Trahan, APR, Fellow PRSA, will share the secrets of success that he teaches all over the world to organizations both military and civilian. Learn how to prepare yourself, your team and your executives to make the most of any media interview at PRSA St. Louis' Summer Professional Development Workshop. 

Exclusive Opportunity: One-on-One Training with Dr. Joe!

Following his workshop, Dr. Joe will conduct a LIMITED number of individual on-camera interview coaching sessions. Register NOW for this rare opportunity to refine your spokesperson skills with one of the nation’s foremost media trainers! 

A New Orleans native and lifelong Saints fan, “Doc” Joseph V. Trahan III, Ph.D., APR, Fellow PRSA, has more than 35 years of public relations/affairs experience in government, association, education and nonprofit public relations. Dr. Trahan is a retired lieutenant colonel in the United States Army Reserve and a former commander of the 314th Public Affairs Operations Center in Birmingham, Alabama. He operated four Joint Information Bureaus and one Joint Information Center, including the Presidential Task Force Hurricane Andrew, the Boy Scouts of America National Jamboree, and the 50th anniversary of Operation Overlord (D-Day). He is a former member of the National PRSA Board of Directors and National PRSSA (Public Relations Student Society of America) Faculty Adviser.  

Photograph by Laura Lee Moreau via Unsplash. Used with permission. 

Register here!

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To Catch Your Readers, Think like a Reader!

If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like.

Problem is, many of the techniques we’ve institutionalized in business communication writing are not the bait the reader likes. In fact, some of the standards in the corporate communicator’s repertoire are more likely to hinder than help your chances at getting the word out.

In this persuasive writing workshop, Ann Wylie will debunk destructive writing myths. You’ll leave with scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.

As a bonus, PRSA St. Louis members get $100 discount off the regular ticket price! Contact Sandi at sstraetker@priorityllc.comfor the promo code. 

Register here

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Read Our Recent Blog Posts

Learning Opportunities to Keep Your PR Skills Sharp

As working professionals in any industry, continuing education is key to job security, career advancement and client success. In PR, it’s no different. In fact, the evolution of the media landscape and social media platforms, and the integration of marketing and public relations, are all the more reason to seek opportunities to learn the latest methods, refresh your skills and gain a competitive edge over peers.  

Read more about how to confirm your commitment to best practices and standards in public relations.

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