Nick Szabo, COO of local startup Swizzle, will lead a discussion on the value of analytics and how we as PR professionals tend to shy away from the numbers while it is becoming more of a requirement. A members-only event on June 14 – 5:30 to 7:30 p.m. More information here.
If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like.
Problem is, many of the techniques we’ve institutionalized in business communication writing are not the bait the reader likes. In fact, some of the standards in the corporate communicator’s repertoire are more likely to hinder than help your chances at getting the word out.
In this persuasive writing workshop, Ann Wylie will debunk destructive writing myths. You’ll leave with scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
As a bonus, PRSA St. Louis members get $100 discount off the regular ticket price! Contact Sandi at firstname.lastname@example.org for the promo code.
New PRSSA graduates or those with less than three years of PR experience receive a free one-year New Professionals Section membership when they join National as an Associate member ($60-$200 annual dues.) Use code AM17. Register here.
International media relations trainer Dr. Joe Trahan, APR, Fellow PRSA, will lead a media training workshop Aug. 16, 11:30 a.m. to 3 p.m. at Ces & Judy’s, 10405 Clayton Road in Frontenac.
Save the date! Registration will open when we’ve confirmed the details. More information here.
With all the attention paid to organizations in the digital world, the recent Midwest Digital Marketing Conference (“Rise of the Digital Native”), hosted by UMSL Business and PRSA St. Louis serving as a sponsor also gave more than a casual nod to what individuals can do for themselves in the digital space.
This upcoming PRSA webinar may be of special interest to memebers considering gaining their APR. By the end of the Webinar, course participants will be able to:
- Understand, embrace, and define the need for “measurable objectives”
- Know the difference between being a PR manager and a PR tactician
- Ask the right questions when you begin a new PR project or program
- May 25: Craft Content Marketing Pieces That Almost Write Themselves
- June 6: Using Analytics to Power Your PR Campaigns from Start to Finish
- June 8: Public Relations Research: The Bridge to Integrated Marketing Communications
- June 20: A Branding Story: Tips for Transforming Negative Narratives into Positives
It’s our members who make PRSA St. Louis the premier association for public relations professionals. Those who renewed their memberships in April include: Patricia Kay Beck; Aunna Beckemeyer; Amy Horton, LMI Aerospace; Kathryn Rickard Hundman, APR, ComTech Partners; Matt J. Russell, USDA | NASS; Nez Savala, APR; Katherine D. Siddens, APR, U.S. Bank; John Twombly, St. Louis Children's Hospital; and Stephanie M. Widaman, Black Twig Communications.