May 2017 Print

Save the Date! PR Analytics Conundrum Happy Hour June 14

Nick Szabo, COO of local startup Swizzle, will lead a discussion on the value of analytics and how we as PR professionals tend to shy away from the numbers while it is becoming more of a requirement. A members-only event on June 14 – 5:30 to 7:30 p.m. More information here.

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Upcoming Event: Catch Your Readers in Kansas City

If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like.

Problem is, many of the techniques we’ve institutionalized in business communication writing are not the bait the reader likes. In fact, some of the standards in the corporate communicator’s repertoire are more likely to hinder than help your chances at getting the word out.

In this persuasive writing workshop, Ann Wylie will debunk destructive writing myths. You’ll leave with scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.

As a bonus, PRSA St. Louis members get $100 discount off the regular ticket price! Contact Sandi at for the promo code. 

Register here

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Graduates – Spring into PRSA this month!

New PRSSA graduates or those with less than three years of PR experience receive a free one-year New Professionals Section membership when they join National as an Associate member ($60-$200 annual dues.) Use code AM17. Register here.

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Media Training: Professional Development Workshop Aug. 16

International media relations trainer Dr. Joe Trahan, APR, Fellow PRSA, will lead a media training workshop Aug. 16, 11:30 a.m. to 3 p.m. at Ces & Judy’s, 10405 Clayton Road in Frontenac. 

Save the date! Registration will open when we’ve confirmed the details. More information here.

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Read our Latest Blog Post

With all the attention paid to organizations in the digital world, the recent Midwest Digital Marketing Conference (“Rise of the Digital Native”), hosted by UMSL Business and PRSA St. Louis serving as a sponsor also gave more than a casual nod to what individuals can do for themselves in the digital space. 

Read more in our latest blog post from Glynn Young


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Upcoming Webinar: The Magic of RPIE (Research, Planning, Implementation & Evaluation

This upcoming PRSA webinar may be of special interest to memebers considering gaining their APR. By the end of the Webinar, course participants will be able to:

- Adopt a standardized protocol to plan successful PR programs
- Understand, embrace, and define the need for “measurable objectives”
- Know the difference between being a PR manager and a PR tactician
- Ask the right questions when you begin a new PR project or program
To register, visit the PRSA website.
See even more webinars coming up with PRSA:

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Thanks to Our Renewing Members

It’s our members who make PRSA St. Louis the premier association for public relations professionals. Those who renewed their memberships in April include: Patricia Kay Beck; Aunna Beckemeyer; Amy Horton, LMI Aerospace; Kathryn Rickard Hundman, APR, ComTech Partners; Matt J. Russell, USDA | NASS; Nez Savala, APR; Katherine D. Siddens, APR, U.S. Bank; John Twombly, St. Louis Children's Hospital; and Stephanie M. Widaman, Black Twig Communications.

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Welcome to our Newest Members

A warm welcome to our newest PRSA St. Louis members from April: Tiffany Gildehaus, Nestle Purina PetCare Company; Casey Leek; and Paul Richard Wesman, Principia College.


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