Subscribe via RSS

Could Your Firm Create a Viral Event like the ALS Ice Bucket Challenge?

The ALS Ice Bucket Challenge has been a PR campaign for the ages. Business owners and marketing executives would love nothing more than to create a viral event on-par with the ALS effort. Find out five key elements on how to create your own campaign...

Read More

PRSA/PRSSA Google+ Hangout: Lessons Learned in the Workplace

As part of Ethics Awareness Month, PRSA and PRSSA hosted a Google Hangout on how to tackle ethical issues that young public relations professionals face in the workplace...

Read More

How to Engage in Ethics Awareness Month

This month PRSA celebrates ethics awareness. Like any philosophical topic, ethics doesn’t have a hard and fast definition but the gist of being ethical means being honest, acting toward the greater good, and treating others equally...

Read More

“What’s APR?”

Every once in a while, someone will ask me that question, and I proudly say, “It means Accredited in Public Relations.” In June, Nina Kult, and I presented at the PRSA Midwest District Conference. We shared our stories about earning Accreditation...

Read More

PRSA St. Louis Blog Guidelines

Looking for a writing opportunity, or simply a chance to share an interesting topic with other PR pros?

Read More