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Why Measurement Matters in the Evolving Field of PR

We need measurement to assess the effectiveness of our campaigns and compare activities against our overall business goals. Hear about the future of PR measurement from Ashlyn Brewer and Nick Sargent who presented at the PRSA Digital Comms Summit...

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Measure What Matters: Trust in an Age of Transparency

In today’s digital media environment, where measurement and metrics are increasingly emphasized, PRSA St. Louis' Digital Communications Summit keynote speaker Dr. Brad Rawlins stressed the need to communicate and measure trust and transparency...

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PRSSA National Conference: What Priorities Must a Leader Possess?

T.R. Straub of Heyman Associates presented on key issues in the public relations field and leadership development priorities at the PRSSA National Conference in Washington D.C...

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A Picture is Worth 1,000 Words: Visual Storytelling

Did you know that people today consume five times as many words as we did in 1986? Presented at the PRSA Midwest District Conference, find out Six Rules for Visual Storytelling which will help captivate media and your target audience...

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Could Your Firm Create a Viral Event like the ALS Ice Bucket Challenge?

The ALS Ice Bucket Challenge has been a PR campaign for the ages. Business owners and marketing executives would love nothing more than to create a viral event on-par with the ALS effort. Find out five key elements on how to create your own campaign...

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