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Snapchat Discover feature offers new way to explore news stories

Snapchat unveils their newest feature "Discover", a platform that allows you to control what you view, instead of proposing what to view, who to follow, or generating any sort of metrics based on your activity, like other social media companies...

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Transformation Influencers: Rust-Oleum’s 1,000 Projects Campaign

There are more than 100 million searches each month on “how to” do something. Rust-Oleum came to the realization that people aren’t really passionate about products as much as they want to change and improve their living spaces...

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When the Stuff Hits the Gumbo Pot

Dr. Joseph Trahan, III, APR, Fellow PRSA, and President and CEO of Trahan & Associates recently gave the keynote address at the PRSA St. Louis Digital Communications Summit and shared a number of basic measures we need to consider when facing a crisis...

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Why Measurement Matters in the Evolving Field of PR

We need measurement to assess the effectiveness of our campaigns and compare activities against our overall business goals. Hear about the future of PR measurement from Ashlyn Brewer and Nick Sargent who presented at the PRSA Digital Comms Summit...

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Measure What Matters: Trust in an Age of Transparency

In today’s digital media environment, where measurement and metrics are increasingly emphasized, PRSA St. Louis' Digital Communications Summit keynote speaker Dr. Brad Rawlins stressed the need to communicate and measure trust and transparency...

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