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How Storytelling through Social Media can Lead to Positive Reporting

Social media hasn’t just changed how we interact and share information in our personal lives. It’s also drastically affected how journalists report the news. Last month at PRSA St. Louis’ breakfast meeting...

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Ethics Every Day

At some point in your career, you’ve probably faced a dilemma that challenged your ethics as a professional. You may have questioned statements that oversell or misrepresent. You may have felt torn between loyalty toward your employer or client and...

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How to Win a Silver Anvil: Tips for Assembling Entries That Win

For those of us who work at agencies, we often submit award entries for campaigns and programs on behalf of our clients. I know what many of you are thinking, “Ugh, award entries!” But for our clients and for us, they mean a lot...

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Moving the Needle on Corporate Engagement, Tom Wilson of Monsanto

Keynote Tom Wilson of Monsanto opened the PRSA Midwest District Conference and advised PR professionals how to create an engagement strategy that resonates with consumers...

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What Would Golin CEO Fred Cook Do? How to Master the Art of Improvising

Fred Cook, Golin CEO and keynote speaker at the PRSA Midwest District Conference, shared with attendees how to improvise to get your way to the top. Golin has mastered improvisation with the creation of the g4 model, The Bridge and the Golin Unternship...

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