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Continuing Education and Career Advancement: What’s the Biggest Bang for the Buck?

There is often a debate on whether advanced degrees and accreditations are necessary to advance in your PR career. PRSA St. Louis devoted its September meeting to addressing this question and invited three industry pros to discuss their degree choices...

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How Storytelling through Social Media can Lead to Positive Reporting

Social media hasn’t just changed how we interact and share information in our personal lives. It’s also drastically affected how journalists report the news. Last month at PRSA St. Louis’ breakfast meeting...

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Ethics Every Day

At some point in your career, you’ve probably faced a dilemma that challenged your ethics as a professional. You may have questioned statements that oversell or misrepresent. You may have felt torn between loyalty toward your employer or client and...

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How to Win a Silver Anvil: Tips for Assembling Entries That Win

For those of us who work at agencies, we often submit award entries for campaigns and programs on behalf of our clients. I know what many of you are thinking, “Ugh, award entries!” But for our clients and for us, they mean a lot...

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Moving the Needle on Corporate Engagement, Tom Wilson of Monsanto

Keynote Tom Wilson of Monsanto opened the PRSA Midwest District Conference and advised PR professionals how to create an engagement strategy that resonates with consumers...

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