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What I Learned at Career Development Day

Jay Johnson, a student at Southern Illinois University Edwardsville studying public relations, shares her experience at Career Development Day.

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PRSA Provides More Support Around Ethics Counsel

A new study recently published by The PRSA Board of Ethics and Professional Standards (BEPS) finds that younger public relations professionals feel uninformed and unprepared when it comes to the PRSA Code of Ethics and ethics counseling.

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4 Risks of Assuming You Know Your Target Audiences

As you busily carry out your day-to-day and annual business activities you might not realize that your organization has unwittingly fallen into a trap. You may be making assumptions about the audiences that are most important to your success.

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Fake News – A Critical Issue for Communicators

In addition to turning politics upside down, the election of 2016 and its aftermath has raised critical issues for communications professionals — fake news. Fake news is a critical issue we all face as communicators and as citizens.

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Once Bitten, Twice Shy – Reputational Risk Management Should Be Proactive, But Isn’t

Experts from diverse industries showcased how their teams tackled everything from bomb scares to hostile internet ‘badvocates.’ But the question everyone really wanted answered was "How can I prevent these things from happening in the first place?"

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