Subscribe via RSS

4 Risks of Assuming You Know Your Target Audiences

As you busily carry out your day-to-day and annual business activities you might not realize that your organization has unwittingly fallen into a trap. You may be making assumptions about the audiences that are most important to your success.

Read More

Fake News – A Critical Issue for Communicators

In addition to turning politics upside down, the election of 2016 and its aftermath has raised critical issues for communications professionals — fake news. Fake news is a critical issue we all face as communicators and as citizens.

Read More

Once Bitten, Twice Shy – Reputational Risk Management Should Be Proactive, But Isn’t

Experts from diverse industries showcased how their teams tackled everything from bomb scares to hostile internet ‘badvocates.’ But the question everyone really wanted answered was "How can I prevent these things from happening in the first place?"

Read More

Becoming Superman: Rescuing Your Client from Cyber Hacking

Sydney Rodgers, student at Southeast Missouri State University, interviewed a nationally ranked security consulting company, to share how you can secure your social media accounts.

Read More

Mentorship Benefits Our Whole Industry

A recent PRSA St. Louis event stated “the public relations industry needs mentors.” Based on the insights from the event’s respected panelists and personal experience, I would enthusiastically agree...

Read More