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Building Your Personal Brand

As promised in my last post, here are more tips from the St. Louis PRSA Career Development Day. Digital marketing maven and Director of Marketing at Cantor & Burger Staci Harvatin gave the luncheon keynote on building your personal brand...

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PR Career Tips: Get Screened IN, Not OUT

The annual PRSA St. Louis Career Development Day (formerly known as Pro-Am Day) was held on Friday, February 28. Prior to the luncheon and the afternoon PR pro industry roundtable discussions, the day kicked off with a panel of PR talent and recruiting...

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How to Build a Brand Using Compelling Content

With enormous amounts of data out there, your content has to be more compelling than ever. What makes content contagious? A few takeaways from January's joint PRSA-IABC event.

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