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April marks the 50th Anniversary of the Accreditation in Public Relations designation

Back when I made the decision to seek the APR, I am not sure I could put into words (or at least words I was willing to put onto paper) the reason or reasons why it was an important step in my career...

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Promote Your Organization by Celebrating St. Louis’ 250th Birthday

The first PRSA St. Louis luncheon this spring was an intimate gathering, some 30 public relations and marketing professionals munching on carrot soufflé while learning the details surrounding St. Louis’ 250th birthday...

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Building Your Personal Brand

As promised in my last post, here are more tips from the St. Louis PRSA Career Development Day. Digital marketing maven and Director of Marketing at Cantor & Burger Staci Harvatin gave the luncheon keynote on building your personal brand...

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PR Career Tips: Get Screened IN, Not OUT

The annual PRSA St. Louis Career Development Day (formerly known as Pro-Am Day) was held on Friday, February 28. Prior to the luncheon and the afternoon PR pro industry roundtable discussions, the day kicked off with a panel of PR talent and recruiting...

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How to Build a Brand Using Compelling Content

With enormous amounts of data out there, your content has to be more compelling than ever. What makes content contagious? A few takeaways from January's joint PRSA-IABC event.

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