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Change the Conversation About Your Brand Through Disruptive Storytelling

From PRSA Midwest District Conference: We all know that storytelling is a key component of public relations. We tell stories to enhance our brand, our client and our mission. You know your story is being heard, but is your audience really listening?

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Nine Steps to Creating an Expert Source Program

All of us are good at something. At the first session of PRSA’s Midwest District Conference, Karren Jeske, APR, communications manager at Standard Processes, Inc., taught us how to take people’s strengths and use them to create positive publicity...

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6 Reasons to Stay in a Long-Term Relationship with PRSA

Through her PRSA membership, PRSA St. Louis Membership Director Sandi Straetker has found new jobs, new clients, new resources and new friends. Find out why Sandi has been a member for more than 20 years...

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Making the Transition: PRSSA to PRSA

To learn about public relations, interact with like-minded peers and professionals and gain leadership experience, I joined PRSSA while pursuing my undergraduate degree...

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April marks the 50th Anniversary of the Accreditation in Public Relations designation

Back when I made the decision to seek the APR, I am not sure I could put into words (or at least words I was willing to put onto paper) the reason or reasons why it was an important step in my career...

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