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Snapchat Discover feature offers new way to explore news stories


Snapchat Discover feature allows you to control what you view, instead of
proposing what to view, who to follow, or generating any sort of metrics based on your activity.

Photo: Pinterest Screenshothi
Photo: Pinterest Screenshot
Photo: Pinterest Screenshot

Each day during my lunch break, it’s always the same drill of opening every app on my phone so that the dreaded notification stops mocking me. First, I click through my many social media platforms to see what’s trending and possibly get my mind off what’s waiting for me post break. I usually am not an active user of Snapchat, but recently I had a notification from Team Snapchat.

This 60 second video unveiled their newest feature: Discover.

Snapchat has never personally appealed to me. I prefer messaging and viewing photos for more than a few seconds. However, viewing quick snippets of trending news stories is a feature I would utilize. As I investigated further, Discover is quick (with a strong data plan or internet connection), easy to navigate and delivers trending messages in all different industries.

Now, this is not your everyday social media. This will not propose what to view, who to follow, or generate any sort of metrics based on your activity. In fact, Discover is a platform that allows you to control what you view. FINALLY! In a world buzzing with stories, we are in the driver’s seat.

“Social media companies tell us what to read based on what’s most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what’s important.”
                                                           –Team Snapchat

For hundreds of years, newspapers were our primary source of information. Radio entered the picture in the late 1800s with television capturing viewers in the 1930s. The worldwide web premiered in the 90s which led us to the “digital age”. Most consumers expect information to be at their fingertips the moment any news story breaks out. News distribution has taken a drastic turn and, whether good or bad, will continue to evolve with society.

Do any of us know the future of news distribution? It is shocking how, in my short life, news has dominated, and migrated, to various channels, including print, web, social media and now videos on Snapchat.

What do you think of this recent advancement for the industry?

This post is courtesy of Nicole Halpin who is currently serving as Communications Co-Chair for the 2015 PRSA Midwest District Conference. Previously, she was the Conference Chair for the St. Louis Digital Communications Summit. Nicole is the Marketing Coordinator for Altus Properties. You can catch up with her on Twitter @nehalpin12.

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