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4 Risks of Assuming You Know Your Target Audiences

As you busily carry out your day-to-day and annual business activities you might not realize that your organization has unwittingly fallen into a trap. You may be making assumptions about the audiences that are most important to your success.

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Moving the Needle on Corporate Engagement, Tom Wilson of Monsanto

Keynote Tom Wilson of Monsanto opened the PRSA Midwest District Conference and advised PR professionals how to create an engagement strategy that resonates with consumers...

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What Would Golin CEO Fred Cook Do? How to Master the Art of Improvising

Fred Cook, Golin CEO and keynote speaker at the PRSA Midwest District Conference, shared with attendees how to improvise to get your way to the top. Golin has mastered improvisation with the creation of the g4 model, The Bridge and the Golin Unternship...

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How to Think Like a CEO: Top 10 Care-Abouts

David Grossman, Founder and CEO of The Grossman Group, recently spoke to the St. Louis PRSA and IABC chapters, offering business professionals a look into the mind of the modern CEO and helping attendees self-reflect on their management styles...

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Snapchat Discover feature offers new way to explore news stories

Snapchat unveils their newest feature "Discover", a platform that allows you to control what you view, instead of proposing what to view, who to follow, or generating any sort of metrics based on your activity, like other social media companies...

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