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Nick Szabo: Talking about Analytics

Nick Szabo of Swizzle swizzled our notions of data and analytics at a recent PRSA St. Louis happy hour meeting.

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Lessons from the Perfect Pitch Panel

Panelists at PRSA St. Louis's recent program on "The Perfect Pitch" emphasized that a successful media pitch still depends on relationships, but social media is vitally important.

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LinkedIn and Building Your Own Brand

At the recent Midwest Digital Marketing Conference in St. Louis, several speaks talked about building your personal brand and the platforms, like LinkedIn, for doing that.

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4 Risks of Assuming You Know Your Target Audiences

As you busily carry out your day-to-day and annual business activities you might not realize that your organization has unwittingly fallen into a trap. You may be making assumptions about the audiences that are most important to your success.

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Fake News – A Critical Issue for Communicators

In addition to turning politics upside down, the election of 2016 and its aftermath has raised critical issues for communications professionals — fake news. Fake news is a critical issue we all face as communicators and as citizens.

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