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4 Risks of Assuming You Know Your Target Audiences

As you busily carry out your day-to-day and annual business activities you might not realize that your organization has unwittingly fallen into a trap. You may be making assumptions about the audiences that are most important to your success.

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Fake News – A Critical Issue for Communicators

In addition to turning politics upside down, the election of 2016 and its aftermath has raised critical issues for communications professionals — fake news. Fake news is a critical issue we all face as communicators and as citizens.

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Becoming Superman: Rescuing Your Client from Cyber Hacking

Sydney Rodgers, student at Southeast Missouri State University, interviewed a nationally ranked security consulting company, to share how you can secure your social media accounts.

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Video, Evolution of Story Telling

Video seems to be the way of the future for the communications industry. Learn more about this shift and why your brand should be one of the billions of videos viewed on Facebook each day...

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2016—What a Year for the Political Communications Professional

This election year has been off the charts. Primaries and caucuses are breaking voting records. What does that say about the candidates and their communications teams? Read more to learn about what political PR entails...

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