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How to Win a Silver Anvil: Tips for Assembling Entries That Win

For those of us who work at agencies, we often submit award entries for campaigns and programs on behalf of our clients. I know what many of you are thinking, “Ugh, award entries!” But for our clients and for us, they mean a lot...

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Moving the Needle on Corporate Engagement, Tom Wilson of Monsanto

Keynote Tom Wilson of Monsanto opened the PRSA Midwest District Conference and advised PR professionals how to create an engagement strategy that resonates with consumers...

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What Would Golin CEO Fred Cook Do? How to Master the Art of Improvising

Fred Cook, Golin CEO and keynote speaker at the PRSA Midwest District Conference, shared with attendees how to improvise to get your way to the top. Golin has mastered improvisation with the creation of the g4 model, The Bridge and the Golin Unternship...

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Cardinals’ Watermon Emphasizes Power of Video Storytelling

Ron Watermon, St. Louis Cardinals VP of Communications, recently spoke at Midwest District Conference and shared his perspective on the evolution of communications, and how mobile technology and social media allow us to do really interesting things...

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The PR World is Changing, So How Do We Keep Up?

PRSA Board Member Erica Kirsch recently attended Midwest District Conference and heard from some inspiring speakers. From sessions such as Content: The Long and Short of It to Navigating the Future of PR, find out key takeaways shared by the speakers...

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