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LinkedIn and Building Your Own Brand

At the recent Midwest Digital Marketing Conference in St. Louis, several speaks talked about building your personal brand and the platforms, like LinkedIn, for doing that.

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The 4th Disruption, or How Not to Lose the Future

The recent Midwest Digital Marketing Conference included a series of challenging presentations, including one by James Whittaker of Microsoft on the fourth technology disruption now underway. Think brain chips.

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What I Learned at Career Development Day

Jay Johnson, a student at Southern Illinois University Edwardsville studying public relations, shares her experience at Career Development Day.

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PRSA Provides More Support Around Ethics Counsel

A new study recently published by The PRSA Board of Ethics and Professional Standards (BEPS) finds that younger public relations professionals feel uninformed and unprepared when it comes to the PRSA Code of Ethics and ethics counseling.

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4 Risks of Assuming You Know Your Target Audiences

As you busily carry out your day-to-day and annual business activities you might not realize that your organization has unwittingly fallen into a trap. You may be making assumptions about the audiences that are most important to your success.

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