Become Accredited

Invest in yourself. Get accredited in 2013

Why Earn Your APR?

Accept the Challenge: Become Accredited in Public Relations

Life is full of challenges, personally and professionally. Earning the privilege to add “APR” after your name is one challenge all public relations practitioners serious about the profession and long-term career growth should consider. The Accredited in Public Relations designation is awarded to those who complete a rigorous process that gauges your knowledge of accepted public relations practices, ability to apply that knowledge and real life experience. It’s a testimony to your commitment to the profession and to yourself.

There are three key steps in the Accreditation process:

1. Complete a detailed survey that addresses your experience and knowledge of modern public relations practices.

2. Undergo a Readiness Review analysis performed by a panel of APRs, and present a portfolio of work.

3. Successfully pass the computer administered Comprehensive Examination that tests your knowledge, skills and abilities in accepted public relations practices and theories.

Administered at ProMetric testing centers, the online examination is updated regularly to keep the questions in line with modern public relations practices. The Comprehensive Examination covers the following 10 areas of professional practice:

  • Research, planning, implementing and evaluating programs
  • Ethics and law
  • Communication models and theories
  • Business literacy
  • Management skills and issues
  • Crisis communication management
  • Media relations
  • History of and current issues in public relations
  • Using information technology efficiently
  • Advanced communication skills

Interested and ready for this leap in career and personal development? First, make sure you are qualified. Accreditation is open to members of PRSA and participating organizations who have at least five years of paid, full-time experience in the professional practice of public relations, or in the teaching or administration or public relations courses in an accredited college or university. Second, learn more by visiting the Become an APR web page.

The APR process is administered by the Universal Accreditation Board, a consortium of nine industry organizations, include the Public Relations Society of America. The UAB has developed several tools to help guide candidates through the Accreditation process, including:

  1. An Online Demonstration of the examination.
  2. An Online Study Guide preparation resource.
  3. A Short Bookshelf of suggested texts.

And, you can join the APR Facebook page to learn more.

For detailed information on the Accreditation program, visit www.praccreditation.org or call Kathy Mulvihill at (212) 460-1436 or via email at kathy.mulvihlll@prsa.org.

For clarification or questions, contact PRSA St. Louis Committee Member Jill Alexander, APR, Fellow PRSA, at accreditation@prsastlouis.org.